A Record of Your Accomplishments

I opened it and my heart dropped.

A former report reached out asking for help revamping his resume.I had worked with this guy. He is hardworking, smart, and dependable. Yet nothing on his resume showed that. His resume introduced someone who had “participated” and “supported” instead of “led” and “managed.”

I did a revision that more closely resembled the good work I saw him do. He found a great new opportunity shortly after.

I thought it was a one-off when just a few weeks later I got another call. This time from a former colleague. Her company had been acquired, and she was going to be out of a job by the end of the year. She had been looking but had not landed a single interview in months. I told her to send me the resume.

Same story.

I called her back immediately. I had been part of the team that hired her almost a decade ago. I asked her: how is it possible that your resume was better then, than it is now?

The resume is a tough document. In a world where so much of our identity is tied to our work, the resume becomes the record of our accomplishments. People want it to be faithful to their job descriptions, but they end up with a document that undersells their actual impact.

I offered to rewrite my colleague’s resume. I started with one question: what is your value proposition? What is the one thing you can do better than anyone else?

She was surprised by the question. She had not thought about it.

If you don’t know what you’re bringing to the table, you end up with a list of tasks that go from one to the next with no cohesive thread. A resume without a value proposition is an inventory not a story.

The core premise was not forthcoming, so I asked more questions. What projects did you oversee, and how did you contribute to their success? What are you proudest of from this experience? Did you make any changes that improved the processes, the company, or the team?

This is value creation. Most people have it. You just need to uncover it.

As important as what to include is what to exclude. Faulkner called it killing your darlings: removing the parts of the story that you love but that don’t serve the narrative.

My colleague had repetitive bullet points describing junior tasks that didn’t feed the pictureof an accounting professional with the power to automate manual systems and improve processes. She had done that work. It was real. But it was pulling the story in the wrong direction.

As we continued working, my colleague raised a concern that a lot of accountants share: how do you include numbers on a resume?

Salespeople have performance dashboards. They can say things like: increased revenue by $10M in my first year. Cost centers, accountants and other support roles usually have a hard time pointing to initiatives that made the company money. Success means getting the job done on time and as expected. Nothing flashy.

But you can add numbers in other ways. I asked my colleague to think about the number of accounts, countries, vendors, invoices, and entities she managed. These provide a sense of scope. Hours or days saved each month through process improvements, increases in accuracy, reductions in errors. These tell a story of continuing improvement.

After working on her story, I rewrote my colleague’s resume. She used it to apply for a few roles and started getting calls back almost immediately.

We spend so much time optimizing our resumes for the ATS (Applicant Tracking System) that we forget a human will eventually read it. Your resume still needs to tell a story that is compelling, specific, and that truly represents what you bring. The algorithm gets you through the door. The story is what makes someone want to meet you.

I think that sometimes a poor resume is connected to a poor sense of self. So when writing that record of your professional accomplishments, be kind to yourself. You are more qualified than you think. Your work matters. Let’s tell the story of why.

The Questions That Were Never Asked

I could tell something was wrong the moment my friend picked up the phone. She had just spent a “ton of money” paying someone to rewrite her LinkedIn profile and they had done a terrible job. A bad, no good, horrible job whose only use would be as kindling for a fire (I’m paraphrasing here).

I was surprised since she had used a professional. Let me take a look, I said. Maybe I could help.

The package included a resume, executive bio, and a LinkedIn profile with instructions about how to populate the site. I read it all and thought… it was perfectly okay. It was professional and well written, easy to read, full of the buzzy keywords. I started to wonder what the real problem was.

I decided it was an issue of misaligned goals. I asked my friend some questions to find out.

Questions like: What is the main purpose of this profile? What do you want people to take away when looking at it? What kind of tone do you want to convey? Who is your main audience? Besides company names and titles, what do you want to communicate about your career?

She was surprised by the questions because her LinkedIn profile writer never asked them. But more importantly, she herself had not thought about them. She asked for a couple of days to sit with it.

Once she came back with answers, I had the clarity I needed to do a rewrite. I sent it to her a few days later, and she loved it. This was finally what she wanted. What she wanted all along.

She thanked me for all my hard work. What she didn’t know was how little work I had done. I pretty much changed the point of view and did some surgical rewrites, but overall, the foundation was the same package she had paid for.

This made me think about how many projects and pieces of work get tossed every day because we don’t ask simple questions about the end goal at the beginning. About how we discard good work just because it doesn’t match the fuzzy picture we have in our minds.

The professional who helped my friend never asked about the ultimate goal. She assumed it was the same as everyone’s: maximize recruiter engagement. And she delivered exactly that. A well-put-together yet generic result.

My friend failed to see the potential in what she already had. A few strategic questions and a few precise rewrites were all it took to get to the desired outcome.

Good work gets thrown away every day. Not because it’s wrong, but because nobody asks what “right” is supposed to look like.