Tag: personal-development

When Everything is a Priority

In a sea of “tell me about yourself,” someone asked an interesting question at an interview the other day.

The hiring manager asked me how I prioritize when everything is a priority. In this era of doing more with less and fast-moving environments, it is a fair question, and it started a meaningful conversation about how we work. It’s a question most people answer with instinct. There’s a better way.

When prioritizing, I use three pillars: risk, visibility, and materiality.

Risk.

In accounting, there are areas of the financials that have a higher propensity to cause harm if things are missed or not kept under control. Revenue recognition and accruals at reporting period ends are common examples. These areas tend to be the focus of compliance efforts. A useful signal: if an area comes up time and time again during audits, it is probably high risk. The question to ask: what happens if I get this wrong? If the answer scares you, that’s where you start.

Visibility.

Leadership will always have one or two KPIs (Key Performance Indicators) that they track closely while monitoring growth or the lack of it. Maybe it is a metric that once caused a major issue in a senior leader’s career, and they’ve learned to watch it closely ever since. You’ll know what these are quickly. They will be the first or second thing asked about during review meetings. It keeps you from getting caught off guard. When leadership asks, and they will, you need to have the answer. The people who advance prioritize based on what leadership is actually measuring.

Materiality.

Materiality is the accounting concept that only information significant enough to influence stakeholder decisions needs to be highlighted in financial reports. Most companies set a quantitative materiality threshold, a minimum dollar amount that triggers further review or action. If an issue falls below that threshold, it won’t necessarily be ignored, but it won’t be prioritized either. In accounting terms, “it is not material.” This is the pillar that gives you permission to say: this can wait. Most people never give themselves that permission.

These three pillars often overlap. When something is risky, visible, and material, that is where you focus first. No debate needed.

But here is what I find interesting: these are accounting concepts, but the logic behind them applies far beyond accounting.

When choosing what to prioritize in any context, ask yourself: What is the risk of not doing this? Do the people who matter, your team, your boss, your family, consider this important? And will this decision meaningfully change the outcome, or is it noise?

Those three questions can cut through most of the paralysis that comes with competing priorities. Not everything that feels urgent is risky. Not everything that is visible is material. And not everything that is material is visible. Knowing the difference is where good prioritization starts. And in a sea where everything feels urgent, that might be the only thing that keeps you afloat.

Impossible Questions

I knew better, but I did it anyway. I clicked on a clickbait article about hiring red flags.

Some of the advice was basic. Never hire someone who badmouths their former employer. Never hire someone who asks no questions. Never hire someone who doesn’t show curiosity about the company or the role. Fair enough.

But there was one that didn’t sit well with me. The author argued that you should never hire someone who can’t answer the question: “Tell me about your biggest failure.”

The argument was that someone who couldn’t answer this question didn’t have enough self-awareness to be a good performer.

I disagree.

Not because this is untrue, but because this is what I call an impossible question.

If you answer truthfully, you are highlighting your shortcomings to the hiring manager. And you don’t know what that manager considers a disqualifier. You try something relatively safe, only to find out you’re sitting across from someone who sees that particular issue as unforgivable.

If on the other hand you try to be strategic and answer with a non-answer, or a strength disguised as a weakness, you look disingenuous. Your application moves to the rejection pile.

Heads you lose, tails you also lose.

People know what their biggest failures are. They probably lie awake at night reliving every moment. They just won’t tell you. It’s not a lack of self-awareness. It’s self-preservation.

“What is your biggest weakness” is another question in this category. It gets asked less and less these days because people have realized it doesn’t tell you anything about a candidate’s ability; other than their storytelling and spin abilities.

By asking impossible questions, interviewers aren’t being clever or fishing for red flags. They are setting people up for failure.

And the interview process doesn’t need more help at being terrible. It’s already broken and getting worse by the minute, with algorithms removing qualified candidates automatically and recruiters who can’t be bothered to close the loop after taking up someone’s time for weeks.

As interviewers, we can do better. Ask what the candidate has built. Ask how they think through problems. Ask what they would do in the first 90 days. Those questions tell you something real.

Or better yet, ask them to ask you questions. See how they think and what they care about. That will tell you more in five minutes than any rehearsed failure story ever will.